All fire sprinkler installation companies have one goal: fill their calendar with projects. While every fire sprinkler installation company has its own approach in marketing and promoting their business through traditional methods, now is the perfect time to leverage digital technology to reach potential customers.
In today’s post, we’ll give fire sprinkler installation companies a rundown on the basic yet effective digital marketing strategies they can use to promote their company online.
Make It to the Top of Search Engines
Nowadays, when people need a particular product or service, 81% begin their search by typing what they’re looking for in Google or other search engines. Thus, it’s a priority for fire sprinkler installation companies to transform their website into a search engine-friendly machine.
This topic can get overly complicated and technical quickly. To give you an overview, you will need for your fire sprinkler installation company to have a website.
The website must include all the necessary information about your business that potential customers need to know. Your website must also be optimized to include the right keywords that best describe your business.
To truly leverage the importance of getting fire alarm installation companies online, you should talk to a digital marketing specialist.
Aside from having a website, you should also look into creating social media accounts and local listings such as Google My Business for your company.
These are valuable extensions of the complex machine that is digital marketing. These pages will boost your online presence so prospective customers can find you online faster and easier.
Produce Captivating Content
Consumers of today are smart. Because of the power of the internet, many of them will have already done a substantial amount of research before buying a product or service.
Before they visit the website of your fire sprinkler installation company, they have most likely also visited your competition’s site, read some customer testimonial pages, and used other online resources.
Aside from these online resources, they will most likely have utilized other interactions such as word-of-mouth recommendations to them from family and friends. Still, an increasing majority of consumers are driven by online decision making.
To establish yourself as an expert in your industry, start writing a blog. While many owners of fire sprinkler installation companies feel like they don’t have the expertise or even time to write, they should reconsider.
Up to 70% of consumers review up a minimum of three pieces of content – whether in a video, article, or another form – before deciding to buy. With the competition among local fire sprinkler installation companies continuing to increase, the choice often comes down to potential customers comparing your online content from your competitor’s.
Here are some blog topics to help you get started:
Gather frequently asked questions from your potential or existing customers. Frame each question as to the topic for your blog and expand on it. Make sure every piece of blog you write has the proper way to contact you should the readers be interested in your offerings.
Each time you encounter a challenge on the job, write it down, and how you overcame it. Whether it’s system design issues, material shortages, or whatever unique fire sprinkler installation – frame the problem as the title of your article. Write the rest of the content presenting your solution to the challenge. Add your contact information at the bottom or anywhere easily seen on the blog page.
Take photos in the process of completing a job. However, remember to ask permission from the owner or keep in mind any contractual limitations you may have. Highlight the project on your blog. Write about how you completed the installation and how prospective customers can avail the same service. Add your contact information.
For every question your customers ask, other interested and potential customers are most likely wondering the exact same thing. Every issue you experience on the job, your potential customers may be currently experiencing or will experience.
These are just some topics fire sprinkler installation companies can write about. Of course, you can employ the services of a copywriter, or you can also write them yourself and have your digital marketing service provider look through it.
Local Web Presence of Fire Sprinkler Installation Companies
This may be the most important thing. You want local customers to find your local business. This is vital to your online success. Local directories such as Google My Business is your friend. Building an online presence takes time, resources, and expertise.
Consult with a digital marketing agency to help you navigate through the process.